Responsibilities • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term. • Translating brand strategy into brand plan and go-to-market strategy. • Planning and execution of communications and media actions across offline, online and social media. • Participating in product development, pricing and supporting new product launches. • Guiding the Advertising & Promotion budget. • Supporting the development and launch of new products. • Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc. • Driving business growth by developing innovative ideas and campaigns. • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition. • Managing a team of 6-10 people. Qualifications • You have at least 5 years experience ideally in Brand Marketing / Brand Manager or Performance Marketing within Financial Services and Internet industry. • You have working knowledge of managing a team • Experience within would be a strong advantage. • You enjoy finding creative solutions to problems • You are a strong mentor and coach who can build high performing teams • You are highly goal driven and work well in fast paced environments